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The Context: A New Era of Discovery In a recent episode of MarTech on My Mind  from the TAG Marketing Society, Tom Daly joined Mason Allen (Ed Allen CEO) and Guy Webflow (Chief Evangelist) to explore how Answer Engine Optimization (AEO)  and Generative AI  are reshaping brand discovery. Search isn’t what it used to be. Now, AI models answer first — and the question for leaders is no longer how to be found , but what becomes obsolete  in the process. Transformation vs. Innovat

Leadership is more than just managing teams or making decisions. It is about inspiring change that lasts, creating environments where innovation thrives, and empowering individuals to reach their full potential. To foster leadership that drives lasting change, organizations and individuals must embrace a transformation framework that guides growth, development, and impact.

A reflection from The Transformation Guild™ keynote and panel, featuring Tom Daly, Founder When The Transformation Guild Founder, Tom Daly, took the stage to deliver his keynote to a packed house on “What Defines a Transformational Leader,”   he began with a challenge: “Organizations don’t transform. People transform. The question is, do they believe you enough to follow?” That premise set the tone for a candid conversation among transformation executives from across industri

See how Blommer Chocolate used the Four Currents™ Readiness Assessment to align priorities, boost stakeholder confidence, and secure resources — transforming ambitious sustainability goals into a clear, actionable plan in just 60 days.

Discover how Thibaut, America’s oldest wallpaper company, used the Four Currents™ Readiness Assessment to uncover critical gaps, align leadership, and create a data-driven roadmap for digital growth — all in just 90 days.

In this Chart Room conversation, Josh Sommer shares how a 125‑year‑old company transformed itself from within. The lesson: sustainable change doesn’t wait for perfect conditions. It starts when leaders align, doubt gaps close, and courage takes the helm.

Vendor hype gaps. One AI lead warned that supplier quality “ranges from brilliant to over-hyped,” so vetting is crucial.

New findings from my organization for our Q4 2024 "Adrift or Aligned? The State of Business Transformation" report reveal a troubling signal: 28% of employees across 1,300 surveyed companies doubt whether their workforce ranks among the industry's best.

In a recent Chart Room discussion, transformation leader Gloriana Teh opened up about one of her most impactful projects: driving a Fortune 500 company through a digital rebirth under tight pressure and tighter timelines.

Change... without it, purpose becomes foggy and transformation drifts. Helping leaders chart a course is what drives our work at The Transformation Guild. Read the Forbes article

Explore the ten most common reasons transformation initiatives fail—and how leaders can avoid them to drive lasting, meaningful change

Disciplined leaders don’t chase simplicity—they lead with clarity and turn complexity into a competitive edge.