From Uncertainty to Action: How Thibaut Achieved Digital Clarity in 90 Days

Transformation Type: Digital

About the Client

Established in 1886, Thibaut holds the distinction of being America’s oldest wallpaper company. What began as a successful retail and distribution business has evolved into a full-service design house offering wallcoverings, fabrics, trims, furniture, and area rugs. Known for its craftsmanship and timeless design, Thibaut recognized that to remain competitive, it needed to modernize its operations through digital transformation — and it needed to move quickly.

The Challenge

When a new Vice President of Digital Transformation joined Thibaut, they were faced with an urgent deadline: just 90 days to chart a clear digital course for the company. The stakes were high. Without a clear direction, digital investments risked being misaligned, underleveraged, and unable to deliver measurable ROI.

Two main obstacles stood in the way:

1. Lack of actionable data – Leadership needed more than qualitative insights from SWOT analysis. They required quantitative, organization-wide feedback to validate assumptions and pinpoint areas for improvement.

2. Confidence gap – Without clear data, it was difficult to prioritize initiatives, rally teams around a shared vision, or make the case for investment in digital tools and strategies.

   
   

The Approach

The Transformation Guild deployed its Four Currents™ Readiness Assessment, a proprietary methodology designed to reveal gaps in alignment, uncover hidden barriers, and identify opportunities for acceleration. This was not a generic survey — it was a tailored, turnkey process delivered on time and with precision, ensuring that every insight was both relevant and actionable.

The Four Currents process focused on:

• Mapping organizational confidence in digital ROI.

• Aligning leadership and workforce perspectives.

• Prioritizing key focus areas to ensure the next 90 days were spent on the most impactful actions.

  
  

The Results

The assessment revealed critical insights that reshaped the digital transformation strategy:

• 50% of the workforce lacked confidence in the ROI of digital initiatives.

• Three priority focus areas emerged:

  1. Collaboration & Communication – Building stronger channels for cross-functional teamwork.

  2. Vendor/Partner Process Management – Streamlining processes to improve efficiency and accountability.

  3. Innovation Readiness & Access to Technology – Ensuring the organization had the tools and mindset to adapt quickly.

• Equipped leadership with a data-backed, actionable roadmap to accelerate digital growth with precision and confidence.

  
  

What the Client Said

“The Four Currents survey approach was valuable to myself and my organization. We were able to confirm our understanding of digital transformation in our enterprise and come away with actionable direction to expedite growth in this key area of our business.”— Eli Wendkos, VP, Digital Transformation, Thibaut Design, Inc.

The Impact

With a clear, validated roadmap, Thibaut could confidently invest in digital strategies knowing they were backed by solid data. The process not only bridged the confidence gap but also aligned the entire organization behind a shared vision for digital growth.

Looking Ahead

Thibaut’s transformation journey is now firmly on track, with the first 90 days setting the tone for long-term success. By combining historic craftsmanship with modern digital strategies, the company is positioned to deliver exceptional design experiences while scaling efficiently in an increasingly digital marketplace.

Ready to Turn Ambition into Action?

Whether your goals focus on sustainability, digital transformation, or operational efficiency, our Four Currents™ Readiness Assessment provides the clarity, alignment, and momentum you need to succeed.

Let’s chart your course today. Contact Us to start your transformation.