ABOUT THE GUILD
Guiding Transformation with Confidence
At The Transformation Guild, we are dedicated to helping leaders and consultants spark meaningful, lasting change within their organizations. Founded by Tom Daly, a visionary strategist and transformation expert, our mission is to de-risk transformation initiatives and equip organizations with the insights, tools, and community support they need to navigate complexity with confidence.
Our Approach
The Four Currents Framework
At the core of our work lies the Four Currents Framework, a proprietary methodology designed to pinpoint and address hidden gaps in leadership, strategy, culture, and systems. By illuminating these critical areas, we help organizations create immediate impact while preparing for deeper, long-term transformation.
​
Tom Daly is often likened to a “tugboat”—helping organizations, the ship, ready themselves for the transformational journey ahead. His expertise in identifying and strengthening weak points during pivotal phases of change ensures businesses are fully prepared to navigate the challenges ahead.
Meet Our Founder
Tom Daly
Before founding The Transformation Guild, Tom Daly was a trailblazer in digital marketing, shaping the strategies of some of the world’s most recognized brands, including UPS, ING, and The Coca-Cola Company. His work has reached billions of consumers and reshaped entire industries, earning him two appearances on AdWeek’s Top 10 “Most Influential People” list and induction into Mobile Marketer’s Mobile Hall of Fame.
​
As a sought-after keynote speaker, Tom has shared his insights on global stages and in leading industry publications. His work is recognized for its bold perspectives on leadership, accountability, and transformation, leaving audiences with a renewed sense of purpose and action.
​
​
“As one of the standout sessions of Converge 2025, Tom’s presentation reinforced the importance of accountability and courage in leadership. We are thrilled with the impact his words have had on our teams and are eager to see how his teachings shape the path forward for our organization. Tom’s presence truly elevated the event, leaving us with a renewed sense of purpose and vision.”
— Aidoo Osei, Chief Transformation Officer, Global Payments, Inc.
Beyond The Transformation Guild
Tom is also the founder of Relevant Ventures, an advisor to The Ann Johnson Institute for Science, Technology, and Society at the University of South Carolina, and a faculty supporter for the University of North Georgia’s Digital Marketing program. His commitment to advancing leadership, technology, and education continues to shape industries and inspire change.
Book Tom for Your Next Event
Tom Daly’s expertise in leadership, transformation, and strategy has inspired global audiences. If you’re looking to elevate your next event with thought-provoking insights and practical strategies, book Tom as a keynote speaker today.